Please Welcome: New Blocks on The Kids (and Teens)!

There has never been a dedicated brand identity for Kids & Teens — until now. For 12 months between 2018 and 2019, various Kids & Teens teams around the world collaborated with the EF Global Creative Studio to create an entirely new approach to the brand. Dive in to see what’s new!

Some words from those involved in crafting the brand

Hear about how the journey has been, what goes into building a new look and feel for a brand identity and how it impacts our customer’s perception of Kids & Teens in Indonesia.
Joel, Andy & Marcus

EF Global Creative

EF Kids & Teens: 25 years & counting!

Upon arriving in Indonesia 34 years ago in 1986, EF had received positive feedback which drove EF to open its first language school in 1995. During these years, EF has dedicated itself to assist the young generations in Indonesia to achieve their dreams through Kids and Teens program and we plan to grow even stronger for years to come! As we look forward, we can also take a trip down memory lane...
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A brand new brand identity!

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2020

And the journey continues…

Not only EF opens the 79th school in Indonesia in Pekalongan, Central Java—this year, Small Stars 3.0 is also released with a fresh concept for all the EF students in Indonesia. As the journey continues, new adventure awaits!

2019

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2019

Trailblazers lands

Once again, EF introduces Trailblazer as a program for 10-14 years old that adapts the best practice for English learning for teenagers in Indonesia.

2016

Fly high like High Flyers!

More than 100 staff from different backgrounds and time zone joined hands in bringing the new concept of High Flyers, a program for 7-9 years old.

2014

Small Stars program comes into fruition

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2009

EF celebrates 2009 by opening Small Stars, a program for 3-6 years old that marks its debut under the Kids and Teens brand. Small Stars is also later nominated for the prestigious ELTon Awards and becomes one of the most popular EF programs in Indonesia.

2009

Olympics time!

This year, EF becomes the Official Language Training Service Supplier for the Beijing Summer Olympics and educates thousands of judges, staff and volunteers.

2008

Kids & Teens arrive

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2005

Following the positive feedback from all over Indonesia, EF Kids and Teens becomes separate exclusive branded program for 7-9 and 10-14 year olds.

2005

Located in the strategic location of Central Jakarta, Indonesia— EF Gajah Mada writes a historical moment as the first EF language school has ever opened in Indonesia.

1995

First school ever!

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1995

How we pave new roads for learning

We're paving new roads for learning — using technology, research and design. Our "for profit, for good"​ ethos is what motivates our people to do better work every day and drives our business to grow year on year.

1986

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1986

Test your Kids & Teens knowledge!

How much do you know about Kids & Teens? Play this quiz with the chance to be entered into a prize draw!

Let's play!
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The value lies behind a powerful image

A strong brand’s identity will increase the brand's perceived value. Consistency allows EF to appear more professional and reliable. The fresh image we showcased to the world will bring a whole new value for us as a brand—this time stronger and more impactful.

Read all about it: Maintaining a strong brand identity

By implementing brand guidelines, we make it easier to maintain the quality and integrity of our brand's image. Follow the usage guidance, download assets and templates, and see the examples of the brand image in action on the dedicated Kids & Teens brand guide site.

Brand Guidelines →

An all-new uniform for school staff

Like the new image that consist of different colors, EF staff is also made up of professionals coming from different background and potentials, and we want to emphasize this strength in our EF daily lives. And… what can be better than the all-new cool uniform to brighten your day? Check our latest lookbook so you know how to dress to impress!

Any questions?

Phew, that’s a lot of information to take in all at once! We get it — it can be confusing about how this impacts you and what to do next. We’re here if you need to talk through.